Historically, the motor car industry primarily targets the male driver and focuses on speed, revs, engine size, rims and exhaust pipes and other features not as ‘vital’ to a woman! Driving In Heels understands that men and women have similar priorities when it comes to cars, but that these priorities are placed in a vastly different sequence.
Driving In Heels aims to embrace, not only who the female driver is but how her lifestyle and mindset has evolved, her attitude towards the motor industry and subsequent needs from it.
“We’re here to empower you in everything that is car related”
The twenty thousandth Mercedes-Benz G-Class has left the Magna Steyr production line in Graz, Austria – a white Mercedes-AMG G63 (combined fuel consumption 13.8 l/100 km, combined CO2 emissions 322 g/km). It is the first time that this volume has been achieved in one year. The G-Class that set up this year’s production record is […]
Tata has introduced an additional, limited edition variant of its Indica hatch as an added-value offering. The new model, known as the Indica Flash, is based on the Indica LGi model, with several distinguishing features and significant additions to the list of standard equipment.The Flash is now specified well above the standard specification of its […]
Toyota South Africa Motors (TSAM) announced today that it will be the new headline sponsor to the WARRIOR race series at an adrenalin-packed launch, held at the Battlerush Adventure Centre in Bryanston, Johannesburg. Spanning eight events across five provinces annually, with up to 8000 participants per event, the WARRIOR series can rightly stake its claim […]
Ford today announced that the multi-award-winning 1.0‑litre EcoBoost petrol engine is to be offered with innovative cylinder deactivation technology for further reduced CO2 emissions and improved fuel efficiency.Ford’s compact and powerful 1.0-litre EcoBoost will in early 2018 become the first three-cylinder engine in the world to feature cylinder deactivation. The accomplishment is delivered through innovative […]
On 16 November 2016, Tiger Wheel & Tyre opened its second store in Gaborone, at the Airport Junction Shopping Centre.The new store, which has four fitment and one alignment bay, is under the expert supervision of Store Manager, Mark Kotze, assisted by a personnel of highly trained sales and technical staff who look forward to […]
Fuji Heavy Industries Ltd., the manufacturer of Subaru automobiles, today announced that its all-new Impreza as well as Legacy, Outback, Forester, Levorg and WRX models equipped with Subaru’s EyeSight driver assist system have received the top rating of Advanced Safety Vehicle++ (ASV++) in the fiscal 2016 Japan New Car Assessment Program (JNCAP) preventive safety performance […]
Continental Tyre South Africa (CTSA) is stepping up its efforts towards achieving an accident-free future by appointing two high-profile brand ambassadors for its Vision Zero safety initiative.Top racing driver and drifting ace Clare Vale, along with road safety advocate Vuyi Mpofu have been appointed as the local faces of Continental’s efforts towards raising awareness for […]