Historically, the motor car industry primarily targets the male driver and focuses on speed, revs, engine size, rims and exhaust pipes and other features not as ‘vital’ to a woman! Driving In Heels understands that men and women have similar priorities when it comes to cars, but that these priorities are placed in a vastly different sequence.
Driving In Heels aims to embrace, not only who the female driver is but how her lifestyle and mindset has evolved, her attitude towards the motor industry and subsequent needs from it.
“We’re here to empower you in everything that is car related”
If you know anything about guilt-free indulgence it won’t be difficult to see why the partnership between Jeep and Cadbury is something you won’t want to miss out on because one lucky chocoholic will soon be announced as the winner of a CUSTOMISED Jeep Wrangler, complete with fuel for 1 year AND insurance! Glad I […]
Fiat Chrysler Automobiles has launched the all new Fiat Tipo hatchback and its sedan sibling to the South African market following the vehicle’s highly successful European debut. The launch marks the Fiat’s return to the medium-compact segment with an offering that appeals directly to the heart of the market, thanks to a simple but comprehensive […]
Launched in 2012, the Mazda CX-5 was the first to introduce a remarkable new range of vehicles featuring SKYACTIV Technology and KODO Soul of Motion styling. It has since grown into a core model that is sold in over 120 countries and accounts for approximately one quarter of Mazda’s global sales volume. The outgoing Mazda […]
Volkswagens automotive museum, AutoPavilion, has recently had an upgrade and one of its new displays is Jan the Beetle. Jan was built on Wednesday, 14 September 1949 in the original Volkswagen factory in Wolfsburg. In 1971 Volkswagen South Africa and Wheels magazine held a competition to find the oldest Beetle in South Africa. The winner […]
Fiat Chrysler Automobiles in South Africa is proud to launch Alfa Romeo’s stunning D-Segment offering, the Giulia and Giulia QV, following its highly publicised international debut.The Alfa Romeo Giulia is the most authentic expression of the Alfa Romeo spirit, successfully combining all the elements that have made it one of the most desirable automotive brands: […]
Thomas Schaefer, Chairman and Managing Director of Volkswagen Group South Africa (VWSA) together with employees and management of vehicle assembly give thumbs up to welcome the 1 250 000th Polo produced at the Volkswagen’s Uitenhage manufacturing factory. The milestone also marked 21 years of the production of Polo in South Africa. The Uitenhage manufacturing factory produces Polo […]
Hundreds, and potentially thousands, of traffic fines issued in Johannesburg and Pretoria under the Administrative Adjudication of Road Traffic Offences (Aarto) Act may be scrapped, following a North Gauteng High Court ruling, reports News24. According to the ruling, which has been described as landmark, more than 400 fines dating back to 2008 would be cancelled where […]
The Minister of Finance has had his say and the national budget is behind us for another year. One of his announcements was that the fuel levy is to increase – another expense to be carried by motorists. But, when it comes to beating the budget blues, there are things that can be done to […]