About Vuyi Mpofu – The Best Driver In Heels
A self confessed petrol-head and road safety advocate, Vuyi’s passion for cars began as a toddler and was fuelled by her father and brother, both of whom are motor mechanics. However, in those days, it was not the preferred career option for a young woman and Vuyi studied marketing, PR and advertising instead. In 2007, whilst on sabbatical, Vuyi realized she was happiest dispensing advice to her friends (male and female) either about their driving habits or basic maintenance tips and decided to pursue her first love, as a career option. She spent a year researching and making inroads into the South African motoring industry, before launching Driving In Heels, the Evolution of Motoring in September 2010 with a weekly motoring article in Motor Mania, a motoring supplement in the Sowetan and The Times, as well as a weekly 20 minute radio show on Metro FM.
Vuyi Mpofu has developed her unique motoring brand into a familiar product, known within the motoring industry and by the public as a whole. She produces and presents the weekly motoring feature Car Loving Thursdays which airs every Thursday on 2000FM (16:20 on 97.2 – 100FM) and is a co-presenter of the he weekly motoring show, Power Steering, which airs every Monday on PowerFM 98.7 (11:30am). She is a regular (and opinionated) guest presenter on Buyer’s Guide & Ignition (DSTV Channel 189); a judge on the annual Women on Wheels competition panel and is the motoring contributor for Driven Magazine (distributed at airport lounges of major South African airports). Vuyi is also the motoring columnist for the popular magazine True Love, and is a member of the South African Guild of Motoring Journalists.
In late 2012 Vuyi broadened the Driving In Heels service offering to include business-to-business motoring based training workshops aimed at informing and empowering women about, the lifestyle of motoring aptly named Driving Divas – What Women Auto Know. After identifying a need for basic technical training for women about cars, Vuyi launched a 2nd-subsidiary to Driving In Heels called Gals Garage – Because Women Deserve Better in late 2013. Gals Garage is a short mechanical training workshop for women, aimed to educating car owners about basic car maintenance and the total cost of car ownership.
In 2014 Driving In Heels successfully qualified for TETA (Transport Education Training Authority) accreditation making it possible for companies engaging the services of Driving In Heels to claim back a portion of their training budget from the Skills Development Fund, whilst ensuring that their staff are better informed about road safety and life-saving driving practises.
Fun, knowledgeable and easy to understand, Vuyi is your average girl next door. She is a novice motorbike rider and describes herself as being fluent in 3-languages; heels, lipstick and cars. Having successfully turn her passion for motor cars, speed and all that makes cars tick into a full time job Vuyi has turned Driving In Heels and is subsidiaries into an interface between the motor industry and its female audience.