Chevrolet and Isuzu received high recognition in the 2015 Ipsos Quality Awards for sales and service experience in the automotive industry as two of the top performing light commercial and passenger vehicle sales brands. The coveted Ipsos awards measure the vehicle owners’ satisfaction when purchasing and servicing a vehicle and recognition is given to top achievers in the following categories:
- Passenger Car (PC) Purchasing Experience
- PC Servicing Experience
- Light Commercial Vehicle (LCV) Purchasing Experience
- LCV Servicing Experience
Isuzu scooped a gold award for sales in light commercial vehicle segments (93.1% – 95.5%) and a gold award for servicing in this segment (86.5% – 91%). Hot on its heels were Chevrolet and Opel which took silver for the passenger car sales experience whilst Chevrolet took the silver category for passenger car servicing.
“General Motors South Africa’s goal is to provide an outstanding customer experience. We are committed to provide our customers with service of the highest standard through ongoing training and support at dealer level. Our dealer partners play a pivotal role in interacting with our customers,” said Brian Olson, General Motors South Africa (GMSA) Vice President of Sales, Service and Marketing.
GMSA has a comprehensive dealer network of more than 130 dealerships throughout South Africa which sell and service Chevrolet, Opel and Isuzu vehicles. The company is focused and committed to equipping dealer front line staff as well as technicians with the necessary skills to ensure the customer receives the best service possible. General Motors spends approximately 70 000 hours per year on dealer staff training not only to equip them with the technical skills necessary to repair and service customer vehicles, but also on improving the overall quality of the service received by customers.
Ipsos, which is one of the world’s largest market research companies, has been conducting syndicated market research on behalf of the SA automotive industry since 1991, albeit under various names: Proactive Marketing, Synovate and Ipsos.