In 2015, Mazda sales in South Africa reached 9 066 units, up 84% from the 4 939 units sold in 2014. This sales growth came in a new-vehicle market that dipped 4.2% in 2015 compared with 2014.
In the first 6 months of 2016, Mazda has sold a total of 6312 units with a sales average of 1050 units per month leading to Mazda’s current market share of 2.4%. Compared to the same period in 2015; overall year on year sales increased by 61% and the Mazda CX-5 sales in particular grew by 93%, making the model the segment leader in the Compact SUV Segment.
Year to date the Mazda CX-5 and the Mazda3 are two of Mazda’s biggest sellers with 55% of the sales volume combined, while popular Mazda2 and newly introduced Mazda CX-3 take up just under 40% of the sales volume combined. In accord with Mazda’s strategic direction, the introduction of a full passenger range sees the BT-50 now accounting for around 6% of total sales YTD, compared to 48% in 2014. The recently crowned 2015 World Car of the Year Mazda MX-5 has sold 139 units since launch in November 2015.
Mazda attributes the sales volume growth to a great product range and the efforts of Mazda’s dealer business partners in the re-establishment of the Mazda Brand in SA.
“The market conditions under which we started 2016 have altered and as we head into the second half of the year, we’ll continue to work with our dealer business partners with the aim to maintain momentum and capture our potential share of what the market delivers.” – concludes Mr Craig Roberts, MSA’s Head of Sales.
To date Mazda Southern Africa distributes through 50 dealers and will open another two dealers by the end of this year.